we ROC Campaign Launched


Officials and sponsors launched the new “we ROC” campaign last week to promote all of the positives of our community. The website features comments from residents who moved away, only to return to Rochester when they realized how good they had it here. Hear the radio campaign that has launched and watch for billboards to appear around the community.

Rochester residents can sometimes be our own worst enemy when it comes to knocking Rochester — this campaign will highlight all the many positives our community has to offer and will also be launching ads in national publications in an effort to attract people (and businesses) to the area.

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