Nothnagle Realtors Offering Franchises

Once again Nothnagle REALTORS® is looking to grow and expand. For five decades Nothnagle REALTORS® has held the #1 spot in the Rochester market.

Although growth has been steady over its 60 year history, much of Nothnagle’s growth over the years has occurred in more challenging markets. During the slight slowdown in 2008, Nothnagle has increased market penetration in Rochester by two percentage points.

As the market becomes more challenging, many companies are seeking affiliations that will allow them to remain independent and competitive.
Nothnagle REALTORS® remains locally owned and operated and nothing will change with the Rochester-based operations, nor will the local branches become independent franchises. Rather, franchises will now be available outside our current market area that will not compete with agents affiliated with the company-owned branches.

“The benefits to Rochester are plentiful. Nothnagle REALTORS® is planning to create more jobs in Rochester as the local corporate headquarters will be expanded and renamed ‘National Headquarters,’” stated Armand D’Alfonso, President and CEO of Nothnagle REALTORS®.

Brokers who affiliate with Nothnagle REALTORS® will enjoy the recognition, experience, brand and support that come with the Nothnagle name and 60-year heritage. In 1948, John T. Nothnagle started the company using photography as the principal sales medium, displaying photos of homes for sale in his “Gallery of Homes.”

Today Nothnagle REALTORS® is ranked the 36th largest broker in the country by REALTOR® Magazine. Nothnagle REALTORS® is now positioned to leverage our successful infrastructure to form strategic alliances with other real estate entrepreneurs. By leveraging relationships and proven technologies, our system adds value to brokers, agents and consumers alike.

The Nothnagle system will provide a real estate platform designed to give independent brokers a competitive advantage in their marketplace. The system offers high-powered technology; agent recruitment and retention strategies; lead generation tools; agent training; and, a complete broker business system.

Nothnagle REALTORS® has come full circle. After being approached by brokers from the country interested in harnessing our technology, John T. Nothnagle launched the “Gallery of Homes” franchise system in 1950 – the first Real Estate Franchise in the nation.

At its peak in the 1970’s, there were over 650 companies operating 1,200 Gallery of Homes offices in nearly every state as well as Canada and the Virgin Islands. The franchise business was sold to Empire of America in 1983 and Nothnagle remained a member until 1991.

“Since 1948, Nothnagle REALTORS® continues to operate on the basic principle of using innovative technologies coupled with highly trained professionals to deliver top notch service to our clients. We are excited about the opportunity to partner with other growth-oriented entrepreneurs who seek to provide an enhanced experience for their agents and clients,” said Armand D’Alfonso, President and CEO of Nothnagle REALTORS®.

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