Independent Broker Advantage Systems, LLC (IBAS), the technology arm of Nothnagle Realtors, and Real Estate Leadership (REL) announced today the formation of an exclusive affiliation aimed at delivering growth strategies and technology to real estate brokerages across the country.


IBAS offers web-based technology built on proven market success and innovation, focusing on the basic elements of real estate today – recruiting, retention, lead generation, property marketing and operational efficiencies.  IBAS software and systems are field-tested by Nothnagle Realtors and constantly upgraded based on agent and user feedback.  The unique result is real estate-specific technology created by and for a real estate company.


IBAS offers individual products such as RecruitNow, a proprietary software system and processes that use competitive intelligence and market data to help brokers recruit agents at precisely the right moment.  IBAS also offers a full-suite solution, which includes lead generation tools, back office operational software and website hosting and development.


Real Estate Leadership is a premier leadership and management consulting firm for the residential real estate industry.  Founded by industry veteran Lou Izzo, REL provides executive consulting along with training and development programs for real estate brokerages.  With over 20 years of experience, Lou has recruited thousands of real estate agents, completed over 25 acquisitions and developed a multi award-winning corporate relocation department.  His specific areas of training include recruiting, retention, leadership and profitability in management.


“The combination of Real Estate Leadership’s programs for growth, combined with the recruiting and brokerage technology from IBAS, will position a brokerage for growth at incredible levels.  It is exactly what today’s brokerage needs,” stated Lou Izzo, President and CEO of Real Estate Leadership.


“All of the tools, products and technologies offered by IBAS have been developed as a result of Nothnagle’s anticipation of “what will be” tomorrow and our real life experiences in the field over the Company’s 65-year history.  Combined with Lou’s impressive 20+ year career and proven history of results, IBAS and REL are positioned to leverage our success to form strategic alliances with other growth-oriented brokers who are seeking to improve operational efficiencies and provide an enhanced experience for their agents and clients,” stated Armand D’Alfonso, President and CEO of Nothnagle Realtors.





Independent Broker Advantage Systems, LLC is the technology arm of Nothnagle Realtors, offering high-powered technology designed to give independent brokers a competitive advantage in their marketplace. With a unique combination of business insight and in-depth research, along with real estate experience and a talented development staff, our products provide a platform and systems that work together.  Our powerful tools and programs are all born from practical application. We use them every day, and look for ways to improve them so our clients don’t have to.  IBAS currently vendors services to brokers in seven different states.  With the launch of a new platform in 2013, IBAS is looking to rapidly expand in North America.  For more information, visit or call 866-915-4386.


About Real Estate Leadership/Lou Izzo

After working more than 20 years in virtually every facet of the brokerage business, Lou Izzo started Real Estate Leadership to pursue his career-long passion for growth, leadership and training.  Prior to forming REL, Lou most recently served as President of a top 50 brokerage in the U.S.  During his tenure at the company, it grew from seven offices in one market to over 35 offices in six markets.  An expert in recruiting, sales management, leadership and brokerage operations, Lou now brings his passion to brokers across North America with services and systems designed to grow their business at exciting levels.  The REL team provides outstanding recruitment, leadership and sales training.    For more information about REL and RecruitNow, visit or call 716-961-3130.

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