Advertising Your Property to Get it SOLD!

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When selling a property it is important to take full advantage of the resources and tools you are offered. Here are a few facts to think about if you are looking to sell your home the fastest, for the highest price, and with little hassle.

Not all Websites are Created Equal. While websites like Nothnagle.com are required to operate within strict guidelines regulated by the state licensing authority and the National Association of REALTORS®’ Code of Ethics, other third-party sites do not have to follow these regulations. In fact, many of these sites put making a profit above ensuring the integrity and protection of the data. As we all know the internet isn’t always fool proof and accurate, this means you have to be cautious when advertising and searching properties online.

Advertising on national websites sounds great, but who actually is interested in your home?  While it’s true that there are more subscribers to national papers such as the Wall Street Journal and New York Times, that doesn’t mean that it’s the best place to advertise your home for sale in Western New York. You will get a wider pool of prospective buyers for your home by advertising in your local newspaper. And you will get a wider pool of prospective buyers viewing your home on the region’s #1 website, Nothnagle.com which gets an average of 420,000 visitors per month (5 million per year). These are visitors specifically looking for houses in our region. It is the quality of views your property is receiving, not the quantity.

Do not give up on print-advertising! One of the biggest misconceptions regarding advertising your property is that print ads are dead. The reality is many competitions just do not want to spend the money. Newspaper advertising is still one of the most effective ways to market your home. Nearly 7 out of 10 adults read the Democrat and Chronicle each week!  No other company invests in print ads to sell your home like Nothnagle. Having a listing in print drives even more traffic to your listing on Nothnagle.com because your property has its own web address printed in the ad! The added reach that print ads give your home is the way to attract the perfect buyer! 

It is all about who you know. It is easy to get your property on the internet, but there is so much more to be done in order to get it SOLD. It is crucial to have the right connections and work with the right people in order to make sure your property is constantly refreshed and being viewed by potential buyers. 53% of Nothnagle’s listings are sold in-house through our own network of agents. Having people working with you who know exactly what they are doing to sell your home the right way gives you the peace of mind you need in order to enjoy the process.

To get a faster sale, higher price, with less hassle contact a Nothnagle Realtor today at 585.899.MOVE. Or browse our Listing Presentation to read more about how you can get more from your Realtor.

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