Real estate is a business in which success is often based on face to face interactions with your clients. However, as social media has grown and practically taken over the world there is a completely new area of opportunity for Real Estate success. For many agents and people alike social media such as Facebook, Twitter, and LinkedIn are a completely foreign and confusing world. The truth is, social media is what you make of it. There are plenty of benefits to having and keeping up with a Twitter or Facebook page. Here are a few steps to keep in mind as you jump feet first into the social media pool.
The first step is creating your account. Stick to one at a time this way you will give yourself time to get comfortable with one before you add another. Whether your first account is a Facebook page, Twitter account, or LinkedIn is completely up to you, your desires and which you feel will give you the reach and exposure you are looking for. If you are looking for insight on what each site is all about Impact Branding & Design has a great article on the difference between each social media outlet.
Once you have created your account, don’t freak out. Many people are afraid to even begin creating an account because of the fear that they do not have the number of ‘friends’ or ‘likes’ that they need to be successful. Keep in mind Rome wasn’t built in a day! You will not wake up and have thousands of friends and followers, that will come with hard work and dedication to your page. Quantity isn’t always better either, it may not be the best idea to be friends with everyone you know if you don’t feel they will benefit you or vice versa. Concentrate on making your connections circled around your target audience. Ask yourself, Do they have posts I am interested in viewing? Will they be interested in what I have to say? Are they active on this social media site?
Connect with industry leaders. After all, they are leaders for a reason and can most likely help guide you with ideas on what you can do to make your presence on social media more profound. Following their pages is not always enough, you have to take the time to read what they post. Read blogs, posts, and articles that you see are relevant to your area of business. Commenting on posts and interacting with the people in your industry will not only gain you exposure it will give you credibility and lots of insight.
Take advantage of the search engine. Search and use relative hashtags in your posts. Searching titles such as “realtor” or “real estate agent” will give you a better focus for who you should be interacting with. Search by a specific location, company, demographic, and interest to focus in on who you want to connect and interact with. If you are having trouble figuring out where to begin find a friend or connection who has many of the same interests and goals as you, browse through their page looking at who they are connected with and what they post about. This will narrow down your search as you may be amazed at how many connections and mutual friends you can find by doing so.
Share relevant information. Whether it is a blog about the increase in home prices, or an article about home improvement projects; share it! You want to be seen by your followers and friends and the only way to do so is if you are posting. Encourage your followers to interact with you using statements such as “what do you think about this?” or “Check this out!” The interactions and putting your name out there will build your presence and overall benefit your social media use.
Once you have begun to feel comfortable with your following, friends, and focus you will see how second nature it becomes to open your app and check out what is new. Some agents use their social media to post pictures and details of Open Houses; some prefer to keep it to strictly posting general real-estate information. The decision whether or not to post open houses, Broker’s Opens, and new properties is completely up to you and your audience. The key to having successful posts is to think, “will the people I follow be interested in this post?”, “will posting this be a benefit to me?” Asking yourself questions before posting will help tremendously with deciding what is necessary and beneficial to you.
The key to being successful on social media is the fact that you cannot expect results right away. The long-term payoffs of building your brand and sticking to social media even when you feel no one is listening can be well worth your time. Realizing that technology is taking over the way many people conduct business is a lot to handle and it can be very overwhelming. At the end of the day you have to do what you are comfortable with. Social media accounts are what you make of them, if you put in the effort you will see results. If you feel social media is not the path for you, that is okay! Giving it a shot is the first step, that’s why there is always the option to delete your account. So why not step out of your comfort zone and give it a shot?